When National Residential Auctioneers represents a client’s property for sale, we focus the marketing message on the favorable attributes of the property and the opportunity for purchasers to own a unique asset. Our auction campaigns are not about “distress” but instead about knowledgeable sellers who recognize the value of time and minimizing uncertainty. We believe that by keeping our focus on the property-- the features it offers, the benefits gained though ownership and the possibility of a new and exciting lifestyle—the market responds in a favorable way.
Prospective buyers understand that our expert auction team has properly qualified every client as a serious seller seeking a market based exchange. Given the financial investment every seller makes in the cost of implementing a comprehensive auction marketing campaign, they understand the value of auction marketing and are serious about achieving results. Moreover, we respect our clients and customers time and money. So when we represent a client’s property, you can be assured we are confident the real estate will trade at auction.
Every marketing campaign is specifically customized based on the profile of each unique property we bring to the marketplace. Once we determine that a real estate auction campaign will accomplish our client’s objectives, we develop and execute a clearly targeted auction marketing campaign that remains under careful scrutiny by a dedicated Auction Project Manager right up to the sale. By frequently monitoring each individual detail marketing campaign, we are able to proactively respond and adjust, if necessary, to the overall objective of bringing the market to the property.
On auction day, we conduct a well-planned and exciting auction event. We understand that preparation for performance is critical to success. So on every sale, the National Residential Auctioneers team meets well before the start of the sale to review the culmination of the marketing campaign and carefully revisits every detail related to the sale. While our expert auctioneers and bid assistants are there to do business, we also make the auction event entertaining and enjoyable for all of the participants, whether they are a bidder or a spectator.
Our commitment to client and customer satisfaction does not stop on the day of sale. No real estate auction is successful if the transaction does not close in a timely and accurate manner. National Residential Auctioneers continues to proactively communicate with both the seller and buyer until all funds are dispersed.
Service Summary
- Customized marketing campaigns designed for each individual property
- Legal compliance on licensing requirements on every sale
- Scheduled client reporting and proactive client communication
- Proprietary marketing systems to reach appropriate target audience
- High level customer service support for each individual buyer
- Comprehensive property information packages
- Line item marketing summary report provided per property
